While it’s easy enough for one to set out with an exclamation of I’m going to start a business! and the vision of assumed future success twinkling in the eyes of the would-be entrepreneur, a lack of specificity is what kills a lot of attempts right out of the gate. This is what has killed many of my projects and attempted businesses in the past. Gumption and enthusiasm don’t count for shit when one’s aim isn’t clear enough to provide enough direction to effectively define mission, objectives, and actions. The momentum-killing properties of a lack of clarity are multiplied when one’s day-to-day is dominated by overwork and a chronic lack of sleep. Irregular usable free time doesn’t help, either. The list of complicating factors currently driving me crazy is a mile long, but today I’m here not to talk about what’s in my way, but rather that thing at which I am aiming. So what is my goal, anyway?